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Product

Connect the website to catalogue, orders, content and enquiries.

Each Project holds the records and workflows that usually live in code, inboxes and spreadsheets.

Create a project See the Storefront API
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Project Home

What matters today

New enquiries

18

+6

Open opportunities

9

3 need follow-up

Pipeline value

₦6.4m

+14%

Most viewed Services

Views across the selected date range

Brand strategy416 views
Web development321 views
Product photography208 views

Capability areas

Turn on the tools this Project needs. Leave the rest off.

Retailers, service firms and publishers get different capability sets in the same Project model.

CommerceBlog and contentCustom enquiriesFormsNewsletter subscribersAnalyticsServicesPast WorksCRM

Commerce

Run the catalogue and the orders around it.

Model products and variants, organise collections and categories, track stock, review customers, move orders through fulfilment, and set shipping and discounts.

See the ecommerce workflow

Commerce toolkit

Structured work for this Project

  • Products and variants
  • Collections and categories
  • Inventory ledger
  • Customers and orders
  • Shipping methods
  • Discount codes

Content

Editors publish. Developers stop shipping for every article.

Create, schedule and publish posts with authors, categories, tags, galleries, SEO fields and media. Deliver them through the Storefront API.

See the publishing workflow

Content toolkit

Structured work for this Project

  • Content calendar and reminders
  • Draft, schedule and publish
  • Authors, categories and tags
  • Media library and galleries
  • Featured content and search
  • Subscriber management
  • Storefront content API

Service operations

Publish Services and Past Works, then route enquiries and forms.

Manage structured Services and Past Works in the dashboard. Connect CTAs to a Project enquiry inbox, or collect freeform Anything Forms submissions with email alerts.

Service operations toolkit

Structured work for this Project

  • Services and deliverables
  • Flexible pricing and calls to action
  • Past Works and case studies
  • Rich media galleries
  • Structured enquiries
  • Anything Forms with freeform JSON
  • Service and work analytics

Forms

Named form slots. Your fields. One dashboard table.

Create form slots in the Project dashboard. Your storefront owns the field UI and can change submitted keys anytime. Submissions land as freeform JSON, with optional in-app and email alerts.

Forms toolkit

Structured work for this Project

  • Named form slots and slugs
  • Freeform JSON submissions
  • Dynamic submission tables
  • Email and in-app alerts
  • Extra notification receivers
  • Storefront get and submit API

CRM

Move an enquiry into Contacts and Opportunities.

Turn website enquiries into contacts and opportunities. Track owner, next step, deal value and pipeline stage.

CRM toolkit

Structured work for this Project

  • Contacts and companies
  • Opportunities and deal values
  • Custom pipeline stages
  • Tasks and activities
  • Lead sources and assignment
  • Pipeline analytics

Platform

Projects, access and keys in one place.

Run project workspaces with roles, invitations, verified domains, publishable or secret API keys, feature areas and billing status.

Platform toolkit

Structured work for this Project

  • Multi-project workspaces
  • Members, roles and permissions
  • Project invitations
  • Domain verification
  • Publishable and secret keys
  • Feature controls

Insights

Track views, searches, enquiries and pipeline wins.

Review commerce and content performance, popular searches, enquiries and a project activity feed next to the work.

Insights toolkit

Structured work for this Project

  • Revenue and order performance
  • Content performance
  • Product, Service and Past Work views
  • Search-query summaries
  • Enquiry and lead sources
  • Pipeline performance

Project Home

Pin the cards and charts your team watches.

Choose metric cards and analytics widgets for Project Home. Widgets follow the date range you pick.

Commerce

Revenue · Orders · Top products · Pending fulfilment

Services

New enquiries · Open opportunities · Pipeline value · Top Services

Content

Post views · Top posts · Subscribers · Engagement

Less clutter

Show the metrics you care about. Leave admin navigation alone.

You own the frontend. Webtools owns the business records.

Pick the framework, design system and deployment. Consume catalogue, content and enquiries through the Storefront API.

Start a project

Start with one project

Run catalogue, orders, content and enquiries behind your own frontend.

Bring catalogue, content, customer activity and project controls together behind it.

Create an account Explore the API