Products change
Updating them still needs a developer.
Your frontend owns presentation. Webtools keeps products, content, Services, enquiries and day-to-day work organised behind it.
Project Home
New enquiries
18
+6Open opportunities
9
3 need follow-upPipeline value
₦6.4m
+14%Most viewed Services
Views across the selected date range
At a glance
4
follow-ups due this week
Top Past Work
Kora launch
284 views · 7 enquiries
A familiar problem after launch
Hardcoded pages, shared inboxes and spreadsheets turn every update into another handoff. Webtools gives that work one home.
Updating them still needs a developer.
Tomorrow’s article waits on another release.
Nobody sees who owns the next follow-up.
The team cannot tell what creates business.
Built around real operations
Your team manages the work in Webtools. Your site presents it in the design you shipped.
Commerce
Model products and variants, organise collections and categories, track stock, review customers, move orders through fulfilment, and set shipping and discounts.
Content
Create, schedule and publish posts with authors, categories, tags, galleries, SEO fields and media. Deliver them through the Storefront API.
Service operations
Manage structured Services and Past Works in the dashboard. Connect CTAs to a Project enquiry inbox, or collect freeform Anything Forms submissions with email alerts.
Forms
Create form slots in the Project dashboard. Your storefront owns the field UI and can change submitted keys anytime. Submissions land as freeform JSON, with optional in-app and email alerts.
CRM
Turn website enquiries into contacts and opportunities. Track owner, next step, deal value and pipeline stage.
Platform
Run project workspaces with roles, invitations, verified domains, publishable or secret API keys, feature areas and billing status.
Insights
Review commerce and content performance, popular searches, enquiries and a project activity feed next to the work.
From interest to business
A visitor finds the offer, sees Past Works, sends an enquiry and becomes an Opportunity your team owns in CRM.
They find the Service that fits.
Past Works show you have done it before.
A structured Enquiry captures what they need.
The team tracks the Contact and Opportunity to won or lost.
Frontend freedom
Use the Storefront API for products, content, Services, Past Works, carts, accounts, subscriptions and enquiries. Webtools runs the backend. Your frontend keeps its identity.
Public storefront routes and project-key access.
Publishable keys for browsers and secret keys for servers.
Project-owned data, roles and feature gates.
Catalogue, content and commerce records your UI consumes.
Choose the fit
The same Project foundation supports a store, a service-led site or an editorial frontend.
Keep the storefront you want. Webtools runs catalogue, stock, orders and customers.
See the solutionShow the work, capture interest and follow up in one connected flow.
See the solutionRun an editorial workflow and deliver content to any frontend.
See the solutionYour Project Home
Pick the metric cards and charts that earn a place on Project Home. Set a date range and leave the rest out.
Revenue, orders, top products and pending fulfilment take priority.
New enquiries, open opportunities, pipeline value and most-viewed Services stay at a glance.
Post views, top posts, subscribers and content engagement lead the overview.
Start with one project
Bring catalogue, content, customer activity and project controls together behind it.